“If it's anyone who knows how the world of social media works and in turn, how to work for you, it's most definitely Rick. He has an uncanny ability to not only cook up advice in a way that's palatable, he adds the right flavorings to make it taste delicious with every bite.”
— Brian Solis, author of Engage! The Complete Guide for Businesses to Build, Cultivate, and Measure Success in the New Web
“Tasty? You bet! Rick Bakas has personally leveraged his experience (creating and building brands at NIKE, working as a wine broker and as Dir. Of Social Media Marketing at St. Supery) to bring community wine tastings online. In Quickbites, his advice comes from personal sucesses, not as a self proclaimed expert. Rick Bakas knows his stuff when it comes to social media.”
— Marsha Collier, author of eBay for Dummies
This is an electronic book (ebook) in PDF format.
Why should you care about social media? Communication is changing. Because of the highly viral nature of the internet, it’s imperative for personal as well as corporate brands to manage themselves consistently and “real time” using social media.
This book will show personal brands and businesses how to interact in this space in order to achieve a particular objective, whether brand awareness, customer service or lead generation.
This is the Brand Bakas playbook written in easy-to-digest bite-sized portions.
— from the Quick Bites introduction
Contents
2. Brand Repetition = Brand Equity
3. How to Build Influence
4. Broadcasting vs. Engaging
5. Be Consistent
6. Manage Expectations
7. Be a Conduit of Useful Information
8. Don’t be a Spammer
9. Avoid Spam Campaigns
10. Cross-Pollinate
11. Pay it Forward
12. Content Lives Forever
13. Build Your Following
14. Follow Great Role Models
15. Use Free Online Sharing Tools
16. Go Mobile
17. Provide Consistent Content
18. Use Real-Time Search to Monitor What People are Saying About You
19. Create Brand Synergy
20. Audible Branding
21. Find Like-Minded People
22. Use and Define Hash Tags
23. Create Trust
24. Be Humble
25. Google Your Name
26. Build Your Tribe
27. Be Compassionate
28. Be Transparent
29. Be Positive
30. Have Acceptance
31. Utilize Metrics to Understand Your Influence
32. Have Emotional Intelligence
33. Utilize Your Email Signature
34. Be Recognizable
35. Be Versatile
36. Be a Resource
37. Create Entertaining Content
38. Customize
39. Value Quality
40. Communicate Clearly
41. Be Interactive
42. Residual Effects
43. Know How to Use Humor
44. Protect Your Privacy
45. Create a Digital Business Card
46. Use URL Shorteners
47. Turn Off the Automated Messages
48. Value Your Brand
49. Accept Criticism Graciously
50. Blog It Up
51. Have Fun
52. Keep It Short
53. Learn Internet Shorthand
54. Learn How To Properly Repost the Same Content
55. Know When Your Audience is Online
56. Follow Back
57. Avoid Drama
58. Grow a Thick Skin
59. Follow the 90/10 Rule
60. What's My ROI?
61. Engage Influencers
62. Collaborate
63. Be Efficient
64. Think Virally - Post Shortened Messages
65. Be Human
66. Mister Potato Head
67. Tell the Story
68. Show Face
69. Say "Thank You"
70. Be Responsive
71. Don't Hide Behind Technology
72. Don't Publicly Bash Others
73. Understand Open Source
74. Embrace Metrics
75. Know When To Turn It Off
This is an electronic book (ebook) in PDF format.
Author, Certified Sommelier and Brand Strategist, Rick Bakas is globally recognized as a thought leader in the world of wine and social media. As the first Director of Social Media in the wine industry, he influenced new ideas and new concepts that connect wineries to new consumers through tweetup tours and global online wine tastings. Rick specializes in translating personal and corporate brands to new media. He is an adviser at Bakas Media, a new media branding agency in San Francisco.